Serialisation in the Cosmetics Industry

The subject of product traceability is also becoming more and more important in the cosmetics industry. In the case of cosmetic products, too, there are more and more counterfeit products, which damage the company's image and lead to lost sales. The economic damage is enormous.In addition to counterfeit products, product recalls can also seriously damage the company's image or brand. In particular, due to the increasing speed of communication through social media and the digitization of communication, information is being disseminated ever faster and can lead to serious damage to image. With product labeling and product tracking, the routes of the product can be traced more quickly and a product recall can be carried out more quickly.